Top 5 Beauty Retail Apps on Android in Poland, Q1 2023

In Q1 2023, the beauty retail apps in Poland showcased varied performance metrics. Here’s a look at how the top 5 apps fared in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.

Douglas – Parfüm & Kosmetik saw fluctuating download numbers, starting strong with 9.5K downloads at the end of December and experiencing a peak of 10.8K in early January. However, downloads dropped to as low as 3.4K towards the end of March. Active users also showed a declining trend from 36.5K in late December to 22.5K by the end of March.

Poprzednia wersja - Sephora maintained a relatively stable download rate throughout the quarter. Downloads ranged between 4.1K and 6.9K, with a slight uptick to 5.9K in the final week of March. Active users exhibited consistency, hovering around the 20K mark, and saw a slight increase to 21.9K towards the end of the quarter.

Notino: perfumes and cosmetics experienced significant variability in downloads, peaking at 6.7K in late March after a low of 1K in mid-January. Active users mirrored this trend, rising from 11K at the end of December to 17.9K by the end of March.

flaconi showed modest download numbers, with a peak of 253 in mid-March. Active users remained fairly steady, ranging from 3.1K to 4K throughout the quarter.

Lush Fresh Handmade Cosmetics had minimal download activity, starting with just 5 downloads in late February and increasing to 49 by the end of March. Active user data was sparse, with a brief appearance of 39 users in mid-March.

For more detailed insights into app performance, visit Sensor Tower.